OnDemand CMO

OCTOBER 14, 2022

That action could be anything from buying a product to downloading an ebook to signing up for a list. The post 3 Ways to Maximize Campaigns and Reap the Benefits of Landing Pages appeared first on OnDemand CMO. A landing page is a special page on your website where traffic is directed to prompt a certain action.

Transform 52

Transform CMO eBook Social Media Marketing 52

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

CMO 116

CMO Marketing Marketers SEO 116

Litmus

MAY 28, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. It’s easy with the micro-efficiencies shared in our ebook, Going Agile: The New Email Workflow. Andrea Fryrear , President and Co-Founder of AgileSherpas. Get your guide ?.

Key Performance Indicator 60

Key Performance Indicator Transform CMO eBook 60

Litmus

DECEMBER 22, 2020

Which is probably why folks tuned in to hear how Fabio Carneiro uses design systems to plan for change at Booking.com and our own CMO, Melissa Sargeant, talk to other CMOs about leading teams through unexpected challenges. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more.

Shipping 65

Shipping CMO B2C eBook 65

Rock Content

NOVEMBER 8, 2023

During one of the interviews for my marketing specialization thesis, the CMO of a technology company (whose name I’ll keep confidential for privacy reasons) stressed, “Even before launching the product, we had a hundred pieces of content ready for publication on our blog.”

Pharmaceutical 60

Pharmaceutical Transform SEO CMO 60

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. and link to a trial download or an ebook. Today, marketers can choose from a wide range of compelling digital gifts, from the ever popular gift cards, to subscriptions, to music and movie services, to apps, to ebooks, and even to digital charitable donations.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

MAY 2, 2017

In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. These are just a few ways to reduce the gap between online and offline marketing, for more please download our ebook on the topic. But, with wearables, smart TVs and the internet of things, the line between the two is blurring.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

OnDemand CMO

NOVEMBER 4, 2021

Offer ebooks to your customers for free and have experts on hand who can talk to your customers to answer their questions — you’ll reap considerable benefits from happy customers. The post 5 Tips on How to Differentiate Yourself When You’re Not That Different appeared first on OnDemand CMO.

Transform 52

Transform Manufacturing CMO eBook 52

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 115

Whitepaper CMO Marketing Marketers 115

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. Remember that mentors aren’t just for newbies – whether you’re fresh out of college or a CMO, it’s never a bad idea to have coffee (or drinks) with a marketer you admire.

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. These influencers are constantly giving insights into the industry.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Not ideal, but sometimes you have to think on your feet. They know how cursors work.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

AWeber

FEBRUARY 13, 2024

Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform. Use micro-blogging to tell micro-stories (short narratives) to hook your audience and keep them engaged.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

OnDemand CMO

AUGUST 24, 2023

It identifies the important stuff: what we do , who we do it for , how we do it , and makes it easy to check out our content/philosophy by downloading a free eBook. It’s something the sweet spot clients we serve appreciate because their products and services are complex. Therefore, we provide value out of the gate.

Transform 74

Transform eBook Entertainment Communications 74

Adobe Experience Cloud Blog

APRIL 16, 2015

The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. If you want to learn more about each of the ABCDE’s in more detail, be sure to check out our ebook The 5 Principles of Engagement Marketing!

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. There are many changes that need to happen within the organization in order to keep pace.

Transform 131

Transform Management CMO eBook 131

Rock Content

JUNE 19, 2020

The annual Gartner CMO Spend Research 2019-2020 predicted that MarTech spending will keep rising —even during a period of marketing budget contraction. There is no escape from Digital Marketing. That’s basically what the last few years have shown to every business person in the world. How is that possible?

Transform 59

Transform CMO eBook User-Generated 59

Duct Tape Marketing

OCTOBER 12, 2017

Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. They aren’t the only ones. About the Author.

Event Marketing 72

Event Marketing CMO CRM Marketing 72

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 69

Whitepaper CMO Marketing Marketers 69

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. How about premium content like ebooks? Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

FEBRUARY 12, 2020

And on YouTube, there's this fun, short, touching video that will, forgive me, but totally touch your heart: This campaign is being handled by an agency, but one thing that made my heart smile is a quote from MegaRed's CMO, Jennifer Steeves-Kiss, to the New York Times. "We

Marketing 144

Marketing Marketers Health Promotion 144

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. To learn how you can empower your team with marketing automation, check out our ebook How Marketing Automation Can Help Small Teams Succeed.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Martech

MARCH 15, 2022

Download the ebook (no registration required). Let’s say the team is reviewing a recent marketing campaign with you and their CMO, and you honestly think the campaign is not hitting the mark. The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book.

Marketing 84

Marketing Marketers CMO Management 84

Marketing Insider Group

JULY 14, 2020

They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The CEO and CMO were on board with content marketing. To meet that need, the company published an eBook on radiology salaries. When you don’t meet them, they move on.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. For example, we know that a marketer who downloads an ebook on SEO and Pinterest is likely seeking help “getting found” using social media.

Transform 61

Transform Inbound Marketing CMO eBook 61

Litmus

OCTOBER 28, 2021

White (Head of Research, Oracle Marketing Consulting), and Kara Trivunovic (Managing Director, Messaging, Epsilon) were joined by our CMO Melissa Sargeant for this roundtable discussion on where email is headed next. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more.

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Sales Force: CMO

MARCH 28, 2022

Download the ebook. With solid brand messaging, customers will be clear on who you are, what you do, and where you stand. Read stories of marketing automation success. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Branding 79

Branding eBook Product Customer 79

Marketing Insider Group

JANUARY 24, 2013

. @ Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. Write case studies, eBooks, white papers, etc. Boston, MA – [link]. that advance the buying cycle: Founding member @ savvy_b2b blog.

PR 111

PR Whitepaper CMO Marketing 111

Adobe Experience Cloud Blog

JUNE 30, 2016

It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured. Every conversion point, which will vary based on your industry and business model, should be considered: from ebook downloads to online purchases. Keyword Ranking Are Helpful, Sometimes.

SEO 92

SEO Thought Leadership Analytics CMO 92

Adobe Experience Cloud Blog

MARCH 15, 2016

And in a recent interview, the CMO of The Detroit Pistons Charlie Metzger revealed that they attract fans by first truly understanding their fans based on their lifestyles, creating products and packages that match those lifestyles, and being more segmented in their communications.

eBook 91

eBook Thought Leadership Customer Journey CMO 91

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Where does a demand generation manager fit into an organization?

Management 79

Management User-Generated CRM Inbound Marketing 79

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. The simplest solution is to assign the budget process to one person.

Finance 107

Finance CMO Marketing Marketers 107

Exposure Ninja

JULY 5, 2023

Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. It’s like an all-you-can-learn buffet for hungry business Ninjas!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Duct Tape Marketing

NOVEMBER 2, 2023

I have people that join our fractional CMO program that have been following me for 10 years and I run an ad and they see it. Peter Caputa (17:07): I just want the stupid ebook. I do want to get to that, but I want to ask about one more topic that drives me crazy and that's attribution. Why am I asking? Catching this question.

Transform 72

Transform Analytics Inbound Marketing CRM 72

Marketing Insider Group

MAY 11, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66