article thumbnail

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

article thumbnail

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Experience managing campaign execution across multiple channels.

article thumbnail

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Goal 5 — Find one major email marketing insight. Featured snippet: “Sales pipeline management”. Featured snippet: “Customer success manager”. Featured snippet: “How to manage a sales team”. Yaniv Masjedi — Our phenomenal CMO at Nextiva. Goal 2 — Find one major audience development insight.

SEO 49