Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

CMO 70

CMO Customer Communications Analytics 70

Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 113

Marketing Ethics Transform Copywriting CMO 113

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.

Transform 112

Transform CMO User-Generated Management 112

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations. Strategic solutions Email marketing revamp.

Transform 119

Transform CMO CRM Fashion 119

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. 2024 Marketing Trends for Fractional CMOs: A Guide As a fractional CMO, you’re in a unique position to help businesses navigate the ever-changing marketing landscape.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. What can you do?

Transform 127

Transform CMO Marketing Marketers 127

Martech

AUGUST 9, 2023

LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.” Business email address Subscribe Processing.

CMO 85

CMO Event Marketing Education Place 85

Martech

JANUARY 8, 2024

There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company. Marketing roles involved: To execute this use case, the following marketing roles should be involved: 1.

Direct Mail 73

Direct Mail Customer CMO CRM 73

Martech

APRIL 29, 2024

There is clear desire among consumers for meaningful interactions with companies that go beyond the transactional,” said Wendy Werve, Marigold’s CMO. They want to be treated like individuals. Here’s what she had to say about the deeper meanings that go beyond birthday greetings.

Branding 125

Branding Customer loyalty CMO Digital Marketing 125

Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Are you currently sending transactional emails in your campaigns? Share your tips and tricks below!

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Tricia Gellman continues as CMO.

Transform 130

Transform CMO Marketing Marketers 130

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. This kind of list maintenance is essential for ensuring that your email marketing is engaging consumers and customers. “As Email Marketing'

Email Marketing 134

Email Marketing Direct Mail Thought Leadership Law 134

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) He has more than 30 years experience in marketing. Get MarTech!

CMO 126

CMO Millennials Marketing Marketers 126

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Marketers love to specialize. People don’t just show up and buy on their own.”.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. The result? It’s essential. are making cuts.

CMO 118

CMO Email Marketing Branding Product 118

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. This approach not only boosts your chances of getting real engagement but also keeps email providers happy, making sure your messages hit the mark. Meeting the 0.3%

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 109

User-Generated Marketing Marketers CMO 109

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 99

CRM Inbound Marketing CMO Management 99

Duct Tape Marketing

JANUARY 19, 2024

He’s the Founder of theCLIKK, an email newsletter about digital marketing. Biggest Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. Russ also consults and trains employees of companies through his Digital Advisor program.

CMO 77

CMO Law Marketing Marketers 77

Fractional CMO

FEBRUARY 9, 2023

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CMO 98

CMO Email Marketing Marketing Marketers 98

Litmus

NOVEMBER 2, 2021

Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Invest more in email marketing.

CMO 110

CMO Email Marketing Communications Branding 110

Martech

JANUARY 17, 2024

Incorporating AI can make personalization even more powerful, enabling marketers to identify lucrative segments and deliver content tailored for those individuals. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Customer 101

Customer User-Generated CMO Analytics 101

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 70

CMO Key Performance Indicator Transform Thought Leadership 70

Martech

APRIL 12, 2024

Dig deeper: Real-time customer data platforms: The promise and the reality The AI and machine learning revolution Incorporating AI can make personalization even more powerful, enabling marketers to identify lucrative segments and deliver content tailored for those individuals. Fuel for your marketing strategy.

Customer 108

Customer B2C Transform Retail 108

Litmus

FEBRUARY 11, 2019

With an average ROI of 38:1, email marketing continues to be one of the most effective channels available to marketers. When done right, email marketing drives business results like no other channel does. Do you know which challenges are holding back your email program from delivering its full potential in 2019?

Email Marketing 60

Email Marketing Marketing Marketers Branding 60

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 130

B2C Whitepaper CRM Marketing Automation Platform 130

Martech

FEBRUARY 9, 2024

At my next role (Janus Capital Group that later went through a merger and became Janus Henderson), I worked on their web content, started to get into email marketing and realized I should probably go back to school and learn to serve as a translator between the IT team and the marketing department. Kind of a happy accident.

Finance 91

Finance New Technology CMO Analytics 91

Litmus

OCTOBER 28, 2022

Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game. Don’t be a bad guest with all image emails.

CMO 83

CMO Email Marketing Product Management 83

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 88

Transform CRM Email Marketing Retail 88

Martech

SEPTEMBER 3, 2021

Email marketers don’t have time for shiny new things. In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. Holiday season is just around the corner.

Real Estate 110

Real Estate CMO Analytics New Technology 110

OnDemand CMO

SEPTEMBER 16, 2022

No channel has revolutionized ecommerce as strongly as email. Sure, social media has proved a more recent titan in driving online sales, but when it comes to efficiency, ease, and return on investment, email marketing B2B lead generation cannot be rivaled. The challenge is wielding email, a lead generating machine , correctly.

Thought Leadership 52

Thought Leadership CMO Email Marketing eCommerce 52

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Accessible, Responsive, and Beautiful Email Design in 2022.

CRM 92

CRM Email Marketing Finance CMO 92

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice.

Transform 92

Transform Email Marketing CMO Education 92

Litmus

DECEMBER 22, 2020

While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world. May: Future-Proofing Your Email Marketing. Every team is looking for practical tips for navigating changes and challenges while scaling their email efforts.

Shipping 64

Shipping CMO B2C eBook 64