Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most?

Transform 81

Transform CMO Direct Mail Global Marketing 81

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

Set Up

APRIL 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.

CMO 52

CMO Transform Thought Leadership Global Marketing 52

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Invest in Competitive Intelligence.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52