Set Up

APRIL 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Punishill is part of a transformative peer group that meets every Friday morning. I'm religious about participating in peer groups and networking events. Watch the full interview to the right.

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Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. After her time at GE, she worked with The HEINEKEN Company, then was recruited to work for The Home Depot where she transformed some of their home service businesses from losses to profits. Sign up for more updates!

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Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ As a younger person, I thought that if things were going to be done well, they needed to be done by me. Subscribe for the latest CMO Spotlight posts! Watch the full interview to the right. First Name.

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Set Up

APRIL 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. Minahan attributed his role at SAP for leading to his opportunity as CMO and EVP of Business Strategy at Citrix. Never miss a CMO Spotlight!

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Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She worked for The Grammys and did amazing and transformative work by bridging the gap between social media and traditional media. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name.

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Adobe Experience Cloud Blog

AUGUST 18, 2016

Here are three ways that technology is transforming marketing: 1. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

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Businesses Grow

APRIL 15, 2024

But when I emerge from this introspection, I return to the same conclusion: Everything started from the blog, and every business benefit comes from the thought leadership I’ve built from this space. ” It was signed by the CMO of a Fortune 100 company. Blogging is a sacrifice. I was so tired of being sad.

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Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. This has radically transformed marketing, which was already well along on the path of marketing transformation. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

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Set Up

MAY 12, 2022

Additionally, Corsi leads the digital transformation program for all the functions. For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Patricia Corsi, and keep an eye out for more thought leadership from our CMO Spotlights.

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Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

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Adobe Experience Cloud Blog

AUGUST 19, 2019

Die digitale Transformation von Adobe. Der CEO von Best Buy, Hubert Joly, kam zu Narayen auf die Bühne und berichtete von der digitalen Transformation des Einzelhändlers. Die Transformation beinhaltet auch eine Investition in das Kundenerlebnis, bei der Daten eine wichtige Rolle für die Weiterentwicklung des Unternehmens spielten.

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OnDemand CMO

MAY 23, 2023

The Essence of Transformation: This book encapsulates 59 years of intellectual curiosity, lessons learned, tips, tricks, and life hacks. A Tool for Transformation: Consider this book as a valuable tool—a thought-provoking and practical guide designed to address the seven key areas crucial to your happiness and success.

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Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance. Giving back.

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Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In

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Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The Thought Leadership Journey is Here to Stay. Thought Leadership is not a destination it is a journey. Metrics and Measurement have never been more important.

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GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

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Adobe Experience Cloud Blog

JUNE 28, 2016

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). That’s the new change required—the “C change.”.

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Adobe Experience Cloud Blog

DECEMBER 11, 2019

To better understand the priorities of B2B companies in 2020, our CMO by Adobe team reached out to some B2B experts and asked: “What is your team’s big bet in 2020?”. Here is what they said: So we really want to pivot away from just transforming or digitizing our process, and move towards an evolution of what we call “digital business.”

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

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Martech

JANUARY 4, 2022

Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. Publicis Sapient CMO Teresa Barreira. Starting with strategy. “That’s a very good example of journey,” she agreed.

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Set Up

SEPTEMBER 5, 2023

Between publishing CMO Spotlight interviews and attending #MarketersBreakfasts with marketing executives over the last two years, I’ve had the pleasure of working with well connected marketers and learning from marketing leaders from different organizations. As a young marketer, my experience in the corporate world has been eye-opening.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before.

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Adobe Experience Cloud Blog

MARCH 24, 2017

Think Morgan Flatley , CMO of Gatorade and Propel at PepsiCo; Shiv Singh , SVP of Global Brand and Marketing Transformation at Visa; and Gunther Schumacher , President, Global IBM Brand Services and WW President and COO of OgilvyOne Worldwide. I’ll see you in San Francisco.

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Adobe Experience Cloud Blog

JANUARY 29, 2015

Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. In fact, over the next couple years, a successful Super Bowl commercial might not even be a measurement of success for a CMO. Savvy marketers understand that.

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Adobe Experience Cloud Blog

JULY 3, 2015

Without hyperbole, this was the year that Cannes Lions transformed into a shindig–Silicon Valley-style. But I spoke with many agency leaders gathered at Cannes, and they understood their world is undergoing a transformation. I thought that I’d have to do a sales pitch to convince them, but they were on the same wavelength.

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Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology.

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Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2015

Everyone was hungry to hear the latest, cutting-edge ideas, be amazed by new products that could transform the way their company does business, and be inspired by thought leaders from around the world. Robin Saitz , CMO, Brainshark. Don’t put it off. You don’t know what will happen in three years.”. Look around you.

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Adobe Experience Cloud Blog

MAY 2, 2018

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Now take a step, do something fearless today.

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Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. Chandar will discuss three primary areas of change that will transform your marketing organization and prepare you and your team to become tomorrow’s marketer.

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Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. They’ll explain how digital transformation is core to being able to deliver meaningful experiences that feel real and human and are built on trust.

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Buffer Marketing

SEPTEMBER 11, 2023

For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These engagements can be a rich source of keywords and demonstrate your thought leadership. Here's how to showcase your thought leadership on LinkedIn: Write blog posts and articles.

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Marketing Insider Group

FEBRUARY 11, 2020

Like the great leaders throughout history, the CMOs that earn the respect of those who report to them “lead from the front lines,” modeling calculated risk-taking and a shared workload. When CMOs use front-line leadership strategies, they earn respect, inspire outside-the-box innovation, and take the lead in the industry.

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Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Here are three powerful reasons why gifting will increase engagement and transform your campaigns: 1. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? It is also a great way to reward referrals and customer advocacy.

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Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. Hang around Open Lounge after the session for more thought leadership sessions and discussion panels. Time: Tuesday, Oct 4, 1:00 PM – 2:00 PM.

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Adobe Experience Cloud Blog

MARCH 21, 2018

Sandra Zoratti , CMO & Co-Founder, The Marketer Network. I want to make this clear: no one is expecting transformative results from you immediately. The post 4 Reasons to Seek and Be a Mentor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s Okay to Fail.

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Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future.

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