Marketing Insider Group
JULY 13, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most?
Litmus
OCTOBER 5, 2021
Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO.
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Set Up
APRIL 21, 2022
Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.
Set Up
MARCH 19, 2024
Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.
Marketing Insider Group
JUNE 9, 2020
A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.
Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. How has this impacted ABM and what are the key learnings from this “new reality”?
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