Litmus

FEBRUARY 2, 2021

The most respected and pioneering marketing leaders often have one thing in common: They keep their communications close to their company’s revenue line. As part of this, marketing pioneers are fundamentally transforming their marketing operating models.

Finance 60

Finance CMO Transform Marketing Mix 60

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.

Transform 90

Transform CMO Marketing Marketers 90

Adobe Experience Cloud Blog

MARCH 7, 2017

Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. Need some tips for embedding metrics within a performance management strategy? This one’s for you!

Transform 117

Transform Thought Leadership Marketing Marketers 117

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 100

Analytics Product CMO Marketing 100

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

Marketing Insider Group

OCTOBER 18, 2012

As Bill Lee mentions in this widely shared Harvard Business Review article, CEOs are starting to see that traditional marketing is dead. And he continues to report that CEOs have lost patience with marketing. Marketing has an opportunity to lead this change. Have I scared you enough yet to see the need to change?

Transform 88

Transform Traditional Marketing CMO Branding 88

Marketing Insider Group

FEBRUARY 16, 2012

Change is coming to B2B Marketing. In Marketing Managers and The Parable of the Monkey Tree I talk about the disconnect between leaders and managers in marketing and suggest that we all have a role to play in driving change in our organizations. Are you ready? Put all of the above on your “ people agenda.”

Transform 82

Transform CMO Marketing Marketers 82

Duct Tape Marketing

NOVEMBER 1, 2017

And actually that statement of the purpose of a business — to create, keep a customer — is probably the genesis of Duct Tape Marketing, believe it or not. That book, the Practice of Management, had a lot to do with forming my thinking. So how does that play out in Killing Marketing. And you’re right.

Transform 36

Transform Marketing Marketers Thought Leadership 36