Rock Content

APRIL 2, 2020

In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. As marketers, we are inundated with content: the strategy of it, the creation of it, the promotion of it, and most importantly, the analysis and testing of it. So how do you combat this?

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.    They read whitepapers. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. In fact in the long run it costs a lot more.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78