Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 98

Analytics Product CMO Marketing 98

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Martech

FEBRUARY 2, 2024

4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies. Prompts: “What are the essential steps to implement a new marketing technology?”

User-Generated 96

User-Generated Marketing Marketers CMO 96

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Content Marketing Institute

JANUARY 15, 2018

Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. Remove the ‘I’ and ‘we’ from your marketing. Click To Tweet. Negativity.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Duct Tape Marketing

NOVEMBER 9, 2022

Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. The answer: Smart execution.

Real Estate 75

Real Estate Price Marketing Marketers 75