Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 75

CMO Price Transform Marketing Strategy 75

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. As both a “thinker” and “doer,” your marketing automation manager will be able to propel the marketing department to success on both fronts. Product or segment marketing manager.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

FEBRUARY 27, 2024

Architecting and managing a data infrastructure is a complex task that will only increase in complexity as new AI tools are onboarded. In many companies, the CMO is completely hands-off when it comes to technology. This great divide between the CMO and the technology team must be bridged.

Transform 105

Transform CMO User-Generated Customer loyalty 105