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Merkle raises its commerce game: Tuesday’s daily brief

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

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Watching B2B TV: Thursday’s Daily Brief

Martech

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally.