Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data?

Marketing Automation Platform 95

Marketing Automation Platform Inbound Marketing Marketing Marketers 95

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Then native CRM integration is a must-have.

Marketing Automation Platform 96

Marketing Automation Platform Inbound Marketing Marketing Marketers 96

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 94

CRM Finance Marketing Marketers 94

Martech

OCTOBER 8, 2021

“One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation. “We Perception is a major factor in marketing success. Confidence.

Branding 137

Branding Marketing Automation Platform Communications CRM 137

Customers.ai

OCTOBER 20, 2023

As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. This saves you time and ensures consistency in your communication. Can I use an AI email writer to integrate with my other marketing tools, such as CRM systems and marketing automation platforms?

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined. Lead Scoring.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

CRM 92

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 92