Martech

MAY 13, 2022

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. But for mobile marketing to be effective, it needs to be strategic.

Transform 127

Transform Gen Z Shoppers Retail 127

Litmus

MARCH 23, 2021

Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. Create (and narrow) lists of considerations. Audit more than just your emails in your current system.

Finance 64

Finance Customer loyalty eBook Succession Planning 64

Duct Tape Marketing

MAY 15, 2019

I’ve been saying for years that I think a lot of times the company that can explain or communicate the problem the best, is probably the one that’s going to get invited. So, in many cases, it’s about narrowing your focus, rather than broadening your focus. John Jantsch: Yeah. The next level, we call this The Enhanced Level.

Law 78

Law Non-Profit Education Digital Marketing 78