Litmus
MARCH 23, 2021
Approaching your leadership team with a well-researched business case to make the switch can help illustrate gains from changing technologies, but getting that all-important green light might not be an easy process. Create (and narrow) lists of considerations. Audit more than just your emails in your current system.
Martech
MAY 13, 2022
Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. But for mobile marketing to be effective, it needs to be strategic.
Duct Tape Marketing
MAY 15, 2019
Well, what’s really going to move the needle for the law firm is once they recognize that they’re losing billable time, once they realize that their technology issues are impacting their ability to attract and retain younger associates who they want and need to grow and have succession planning.
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