The Zero-Click Internet: What It Means for Your Marketing Strategy
Duct Tape Marketing
FEBRUARY 26, 2025
During our conversation, Rand explained how zero-click searcheswhere users find answers directly on Google without clicking on external linksare reshaping SEO strategy, content marketing, and online visibility. It is a PR job. Maybe they'll call it PR. Maybe they'll call it the new form of influencer marketing.
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