Exposure Ninja

MAY 13, 2022

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.

PR 105

PR SEO Affiliate Marketing Analytics 105

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. I’m an accredited PR professional as well as a content marketer.

PR 103

PR Content Marketing Marketing Marketers 103

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Business Wire.

PR 139

PR Price Place Branding 139

Marketing Insider Group

DECEMBER 6, 2017

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget.

PR 110

PR Marketing Strategy Content Marketing Marketing 110

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

PR 118

PR Branding 118

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 128

PR SEO Thought Leadership User-Generated 128

David Meerman Scott

APRIL 5, 2022

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

PR 85

PR Marketing Marketers Content Marketing 85

Orbit Media Studios

MAY 18, 2022

When you pick your future prospects first, create content specifically for them, then reach out to them directly, it’s called “Account Based Content Marketing.” Videos reduce clickthrough rates to websites …so the content marketer is sad. Authority: Contributions in digital PR. No bycatch.

PR 115

PR SEO Analytics Marketing 115

Content Marketing Institute

MAY 5, 2022

A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.

PR 90

PR Marketing Marketers 90

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Content Marketing 114

Content Marketing PR Law CMO 114

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. It’s true that content marketing is an investment, which I’ll explain properly in the next section.

PR 71

PR Content Marketing Health Marketing 71

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 116

PR Transform CMO Marketing 116

Martech

MAY 17, 2024

You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.

PR 87

PR Communications Branding Management 87

Duct Tape Marketing

SEPTEMBER 10, 2020

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Gloria Chou. In this episode of the Duct Tape Marketing Podcast , I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR. Like this show?

PR 78

PR Market Research Digital Marketing SEO 78

Scoop.it!

OCTOBER 12, 2023

You have to find the right balance between content creation and curation in order to ensure optimal results and make the most of your efforts. Therefore, it’s essential to know how often you should curate content as a content marketer. Content Curation Best Practices Content curation is not rocket science.

Content Marketing 101

Content Marketing User-Generated PR Marketing 101

Orbit Media Studios

MARCH 29, 2023

This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed. In fact, a quick content strategy can be summarized in a single sentence …maybe two. That’s not a plan.

Marketing Strategy 97

Marketing Strategy Content Marketing PR Non-Profit 97

Content Marketing Institute

MAY 16, 2024

You spend a lot of resources on the content published on your brand’s site. Put on your PR hat (or get with the PR team) and get pitching with these tips. Why not get a credibility boost and a wider audience for it?

PR 86

PR 86

Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

Content Marketing 130

Content Marketing PR Marketing Marketers 130

Search Engine Land

DECEMBER 14, 2023

Also, a decade ago, the PR world went wild talking about the patent. We’re borrowing from traditional PR and content marketing techniques and fusing them with SEO strategy to build organic search visibility and drive brand credibility and trust.” It’s digital PR that fuels those features.

Branding 135

Branding PR SEO Content Marketing 135

Duct Tape Marketing

JULY 22, 2016

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is. photo credit PicJumbo.

PR 46

PR Content Marketing Marketing Marketers 46

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

OnPassive Marketing

SEPTEMBER 9, 2022

We’ll look at how content marketing can lead to more traffic for your site. What Is Content Marketing? Content marketing can take many forms, such as blog posts, articles, videos, infographics, etc. The key is to create exciting and valuable content that your target audience will find helpful.

Content Marketing 81

Content Marketing PR Marketing Marketers 81

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Econsultancy

JULY 25, 2022

The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines).

PR 76

PR SEO Content Marketing Marketing 76

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Aspiration Marketing

DECEMBER 27, 2022

These statistics alone should be enough to show the importance of content marketing.

Marketing Strategy 181

Marketing Strategy PR Marketing Marketers 181

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. In short, influencers boost your content’s credibility.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Marketing Insider Group

NOVEMBER 16, 2017

The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […].

PR 87

PR eCommerce Product Branding 87

Influence & Co

DECEMBER 7, 2023

A combined content, SEO, and public relations strategy provides the highest ROI for brands, but it can be difficult to integrate them all. Start here.

PR 68

PR SEO Branding Content Marketing 68

Adams & Knight Marketing

NOVEMBER 15, 2022

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. About Adams & Knight.

Advertising 246

Advertising Advertisers PR CMO 246

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. The thing is, now you have data.

Marketing Strategy 118

Marketing Strategy Content Marketing Marketing Marketers 118

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

SEO 78

SEO PR Key Performance Indicator User-Generated 78

Adams & Knight Marketing

JANUARY 11, 2023

Adams & Knight is a branding and marketing consultancy based in Connecticut that specializes in results-driving advertising, digital marketing, PR, social media, content marketing and marketing technology services. About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Search Engine Land

SEPTEMBER 6, 2023

The second path is to be a marketer of content. The second path is harder at first, but staying focused will lead you to build more skills in content marketing. While initially focused on website list building and outreach, it has since expanded to include content marketing and strategy.

PR 132

PR SEO Health Influencer Marketing 132

Marketing Insider Group

AUGUST 8, 2018

The post How to Recover from a PR Scandal appeared first on Marketing Insider Group. In a survey of corporate crises since 2010, the top eight companies involved in a major scandal suffered a 30 percent loss in value since its crisis, and in all but one case, the top […].

PR 51

PR Marketing Marketers Content Marketing 51

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

Content Marketing 108

Content Marketing Thought Leadership Marketing Marketers 108