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A look at martech investment and innovation

Martech

Across the last seven quarters the most common categories of companies that were acquired were: Advertising Analytics Audience segmentation Campaign management Content marketing Conversational marketing Customer journey/lifecycle management Customer engagement Customer experience Customer service Data management Email Events Marketing automation Payments (..)

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The Benefits of ChatGPT (And How it’s Reshaping Digital Marketing)

Sachs Marketing Group

The Importance of AI in Content Marketing AI (Artificial Intelligence) is becoming increasingly important in content marketing because it can streamline content creation and provide insights that inform marketing strategies. Privacy is another ethical concern regarding using AI in content marketing.

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Forgetting Resolutions and More Practical Content Marketing Advice

Content Marketing Institute

These are not unrealistic resolutions but bulletin board-worthy reminders for anyone working to succeed in content marketing. HANDPICKED RELATED CONTENT: Fundamentals Are Essential for Content Success. Lose excessive content. There’s no shortage of content to be consumed these days. Learn more. Learn more.