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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

Q: Jaime, at a recent ON24 Webinar World event you were christened “the Webinar Queen of RSM” and your success with your webinar programs was compared with Mark Bornstein , the VP of Content Marketing at ON24 and their self-professed “Chief Webinerd”. Connect with her on Linked-In.

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How to Create Sports Content for Big Events

Rock Content

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

Need some golden event ideas that shine bright? DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. Vidyard’s Space Camp – October 6 th – 7 th – San Francisco, CA | How to build a strong video marketing program and incorporate it into your overall marketing strategy. August 2016.

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Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. If you are event marketers, just get ready!! in February?