Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024.

Content Marketing 82

Content Marketing Copywriting Marketing Marketers 82

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

AUGUST 31, 2015

The biggest mistake in content marketing is making the content all about you. In fact, I’m not even sure promotional content qualifies as content marketing. On the other hand, the survey of more than 500 global business executives also showed that the buying audiences are looking for helpful content.

Content Marketing 80

Content Marketing Global Marketing Marketing Marketers 80

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 122

Global Marketing Marketing Marketers Communications 122

Hubspot Marketing

MARCH 19, 2024

Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Generative AI tools can help you create compelling, on-brand, and high-performing marketing content.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. 2) The energy will pump new life into your content marketing blood.

Content Marketing 41

Content Marketing Energy CMO Marketing 41

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Customer Acquisition 123

Customer Acquisition Marketing Marketers Global Marketing 123

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Global Marketing 74

Global Marketing Marketing Marketers 74

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. From radio, we saw the advent of podcasts. And on and on and on. Which medium do you choose? People are busy.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Hubspot Marketing

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Search Engine Land

OCTOBER 10, 2022

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. Features to manage adjacent fields like PPC or social media marketing. Content marketing analysis and performance tools. On-page content quality analysis.

SEO 96

SEO Retail Global Marketing Analytics 96

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content.

User-Generated 97

User-Generated Global Marketing Communications Product 97

Martech

OCTOBER 21, 2022

” The report was based on a survey of over 5,000 creators across nine global markets. Among the report’s most striking findings: Content monetizers are earning more than 6x the U.S. The headlines. minimum wage.

Global Marketing 98

Global Marketing User-Generated Branding Marketing 98

Rock Content

APRIL 24, 2024

Marketing experts are debating the excessive use of AI-generated content without human editing and its notable consequences, and, more recently, Google’s latest core update confirmed what we already suspected: content quality is essential for bringing results. Does it imply that only content made by humans can succeed?

User-Generated 52

User-Generated SEO Global Marketing Product 52

Rock Content

APRIL 5, 2023

As a digital marketer, you understand how complicated it can be to follow all the best content marketing practices. There are many things to remember regarding content SEO, distribution networks, customer experience, and content creation. But Will It Really Happen?

Management 72

Management Global Marketing Content Marketing Marketing Strategy 72

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Mobile/local analytics.

SEO 139

SEO Analytics Marketing Marketers 139

Hubspot Marketing

JULY 28, 2023

Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you're just getting started with marketing, here are a few cost-effective channels to consider: Content marketing The entire premise of content marketing is to provide valuable content to your audience.

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Hubspot Marketing

OCTOBER 30, 2022

One-third of marketers publish content a few times a week, while another third publish daily. Just 13% of marketers put out content multiple times a day. We also asked content marketers about the biggest challenges they face with their content strategy. The Most Important Marketing Metrics and KPIs.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

DECEMBER 3, 2019

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing. American Express wasn’t built through social media marketing.

Marketing 143

Marketing Marketers Global Marketing SEO 143

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

Global Marketing 56

Global Marketing Health Promotion New Technology 56

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Promotion 102

Promotion SEO Global Marketing Content Marketing 102

Duct Tape Marketing

OCTOBER 3, 2018

After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on her own.

Finance 65

Finance Global Marketing Marketing Marketers 65

Scoop.it!

FEBRUARY 2, 2023

Even if the product doesn’t directly correlate with the person’s appearance, showing people who look like the target audience using that product is likely to be more successful and should be integral to any content marketing plan. Practical considerations Localizing your marketing is a very practical thing to do.

Global Marketing 86

Global Marketing Marketing Strategy Marketing Marketers 86

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Again, human connection plays a role in video marketing’s surging popularity. Your goal is to provide solutions to problems through relevant content.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform 55

Transform Marketing Marketers Global Marketing 55

Welcome Software

JULY 25, 2022

But unfortunately, in a remote work environment, marketing teams are spending valuable time and mindshare getting organized around materials and less time doing the important, meaningful work: strategizing about how their creative ideas can enhance digital experiences, drive business outcomes and fuel bottom-line growth.

Transform 40

Transform Global Marketing Marketing Marketers 40

Marketing Insider Group

JANUARY 4, 2021

Q: Jaime, at a recent ON24 Webinar World event you were christened “the Webinar Queen of RSM” and your success with your webinar programs was compared with Mark Bornstein , the VP of Content Marketing at ON24 and their self-professed “Chief Webinerd”. A: Organization and attention to detail are both critical success factors to me.

Transform 131

Transform Communications Education Global Marketing 131

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% of company revenue in 2021 to 9.5%

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Machine learning and artificial intelligence (AI) are playing an important role in marketing today, providing valuable, predictive insights across platforms. Rising with them to the top is content marketing, which is one of the most effective ways to engage information-hungry buyers. Monday, Oct 17, 1:30 PM – 2:15 PM.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 81

Thought Leadership Transform eBook Analytics 81

Content Marketing Institute

AUGUST 9, 2018

HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? 8 Ways Intelligent Marketers Use Artificial Intelligence. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Using AI for personalization.

Entertainment 62

Entertainment Retail User-Generated Customer Journey 62

Pam Didner

JUNE 20, 2022

For further reading check out my Global Content Marketing Strategy Guide for B2B Marketers. The post How To Strike A Balance Between Global and Local Marketing appeared first on Pam Didner | B2B Marketing & Sales. What are your thoughts on COEs?

Transform 96

Transform Marketing Marketers New Technology 96