Content Marketing Finance Key Performance Indicator 
Sprout Social
JULY 30, 2025
Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. When marketing efforts span multiple teams and channels, data becomes vast and fragmented, making it challenging to consolidate and analyze for clear ROI. What is content marketing ROI? ROI also shapes your career.
Marketing Insider Group
JULY 27, 2015
Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.
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Content Marketing Institute
JANUARY 31, 2019
? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.
Calvyn Lee Blog
NOVEMBER 24, 2023
Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. This guides budget allocation decisions.
Marketing Insider Group
SEPTEMBER 21, 2020
Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. And, Facebook continues to be the most widely used platform and an integral part of any business marketing strategy.
Hootsuite
OCTOBER 21, 2020
According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.
Hootsuite
MARCH 31, 2020
This is often required for regulatory compliance in industries like health care and finance. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance. These businesses face strict rules governing how they can use social media and how their social content must be archived.
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