Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? Here’s 6 easy steps to maximizing your video content’s ROI and scaling your marketing efforts. Marketing Insider Group can help.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.

Content Marketing 81

Content Marketing Transform Key Performance Indicator Marketing 81

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making.

Key Performance Indicator 111

Key Performance Indicator Content Marketing Marketing Marketers 111

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 115

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 115

Marketing Insider Group

JUNE 17, 2019

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out.

Key Performance Indicator 79

Key Performance Indicator Transform Content Marketing Marketing 79

Search Engine Land

NOVEMBER 28, 2022

You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, and generate more leads. The agency makes repeated mistakes in your content.

Content Marketing 93

Content Marketing Key Performance Indicator Communications Marketing 93

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. Use a flywheel diagram to help you define and meet your content goals. Use a flywheel diagram to help you define and meet your content goals. Quick Takeaways.

Content Marketing 108

Content Marketing Thought Leadership Key Performance Indicator User-Generated 108

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Content Marketing 107

Content Marketing Key Performance Indicator Marketing Marketers 107

SMA Marketing

JANUARY 11, 2024

It could be a type of content that a potential customer downloads by giving you an email address. A call-to-action is a content marketing strategy that asks your website viewers to take the next step in their buyer journey. KPI KPI stands for key performance indicator. PPC PPC stands for pay-per-click.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Rock Content

APRIL 16, 2023

Content marketing is a massive part of any successful digital-age marketing campaign. But content marketing for non-profits differs from other types in some critical ways. What Is Content Marketing for Non-Profits? Here’s what you need to know to approach it successfully.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Marketing Insider Group

JULY 7, 2014

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing?

Content Marketing 99

Content Marketing Key Performance Indicator Marketing Marketers 99

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. This guides budget allocation decisions.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Branding User-Generated Marketing 111

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Martech

APRIL 12, 2024

Dig deeper: Combining martech projects: 5 questions to ask Programs in marketing operations In marketing operations, programs play a vital role in integrating and managing various marketing activities to achieve overarching goals.

Management 105

Management Product Key Performance Indicator CMO 105

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. She got it.

Content Marketing 82

Content Marketing Key Performance Indicator Finance Copywriting 82

Rock Content

APRIL 22, 2024

What is Digital Marketing? Digital marketing is any form of online marketing. It includes internet ads, social media marketing, SEO, and content marketing. In short, you need to regularly analyze any type of marketing you use on the internet. It also encompasses email and SMS promotion.

Digital Marketing 86

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 86

Rock Content

MAY 3, 2024

An ideal feeling to encourage sharing the content. In the e-book “ The Impact of Artificial Intelligence on Content Marketing ,” we took the opportunity to discuss a trending topic, educate our audience, and encourage the sharing of the material.

Transform 85

Transform Key Performance Indicator User-Generated Education 85

Rock Content

JANUARY 8, 2024

A well-crafted marketing plan provides a comprehensive overview of the market scenario, including an analysis of competitors, trends, and customer behavior. It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success.

Marketing Plan 79

Marketing Plan Key Performance Indicator Marketing Marketers 79

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content. So, how do you reach your target audience and achieve content marketing success? Get the daily newsletter search marketers rely on. See terms.

Whitepaper 110

Whitepaper Thought Leadership User-Generated Key Performance Indicator 110

Contently B2C

JULY 25, 2016

When online fashion and beauty retailer ASOS created a brand advocacy campaign, “Access All ASOS,” with influencer marketing platform Traackr, its goals were to engage its most social fans, inspire authentic mentions, and drive traffic to ASOS.com. This is an excerpt from “The Marketer’s Guide to Luxury Content.”

Branding 52

Branding Content Marketing Key Performance Indicator Fashion 52

Digital Marketer

FEBRUARY 6, 2024

Evaluate key performance indicators such as participation rates, social media engagement, website traffic, and any subsequent changes in sales or customer inquiries. These insights will inform your future marketing strategies and help in refining your approach to giveaways. Want to get certified in Content Marketing?

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Scoop.it!

FEBRUARY 1, 2024

Loss: Outsourcing May Be Necessary Let’s be honest: few business owners and marketers are great at writing content. You may have to hire freelancers or content marketing agencies to help you create original and high-quality content.

Key Performance Indicator 89

Key Performance Indicator Digital Marketing Analytics Customer loyalty 89

Digital Marketer

MARCH 25, 2024

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. The trick is maintaining clarity of the goal and bottom line to then inform the strategic direction.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Tiecas

SEPTEMBER 5, 2023

Measurement and evaluation : Establishing key performance indicators (KPIs) and metrics to measure the marketing strategy’s success. When it comes to industrial content marketing , the strategy can not only be in someone’s head. This helps in determining the profitability of the marketing activities.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. But be careful. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. But here’s the thing.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Tiecas

SEPTEMBER 18, 2023

This strategy should align closely with your sales process, business goals, and content marketing strategy. Using CAD and BIM Files in Manufacturing Content Marketing ) Intuitive navigation: Engineers value websites that are easy to navigate. Measuring and tracking have been a challenge for many manufacturing marketers.

Manufacturing 52

Manufacturing Transform Key Performance Indicator Analytics 52

Lynton Web

NOVEMBER 9, 2023

We view them not just as a document but as "a pulse check" — a method to quickly assess how things are performing and identify potential red flags before they get out of control. We track engagement, reach, and conversion from social channels to make sure your social media strategy aligns with your overall marketing goals.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Rock Content

FEBRUARY 5, 2021

That means a whopping 59% of the global population are looking for new, engaging content online. While this creates incredible Content Marketing opportunities for businesses, it also means you’ve got to have a clear roadmap of where you’re headed. And that’s where a digital content strategy comes in. Establish A System.

Key Performance Indicator 125

Key Performance Indicator Transform Copywriting Entertainment 125

Lynton Web

OCTOBER 9, 2023

Are your key performance indicators being met? Focus on things like: Services Required: SEO, PPC, content marketing — what exactly do you need, and do they provide it? Is it sustainable in the long run? How does it compare to the lifetime value of a customer? Make a list and start looking.

Customer Acquisition 64

Customer Acquisition Key Performance Indicator Communications Marketing 64