Remove Content Marketing Remove Finance Remove Marketing Ethics
article thumbnail

Guardrails and governance: How to protect your brand while using AI

Martech

Templates for scalable content creation As AI allows more people to create content, marketers will take on the role of keepers of the master templates. These templates, along with AI guardrails, can be used across various departments or teams to create content that stays within brand guidelines.

Branding 136
article thumbnail

How to choose the right content marketing agency

Search Engine Land

With just a few strategic pieces in place, content marketing can work outrageously well. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for. What is a content marketing agency? What does a content marketing agency do?