Martech

APRIL 2, 2024

Instagram and Facebook typically serve more established audiences; both platforms allow for a mix of new and traditional marketing approaches. Industry expertise Thought leadership isn’t just for PR. Look for industry leaders who can create meaningful content that connects with your target audience.

Influencer Marketing 131

Influencer Marketing Whitepaper User-Generated Marketing 131

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

FEBRUARY 8, 2021

That need makes SaaS companies a perfect fit for content marketing. A better question would be, “Can they win without content marketing?” Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing can do just that.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

Tiecas

APRIL 1, 2024

You may want to consider our Industrial Content Creation service if you have trouble writing technical content that will resonate with engineers and industrial professionals. It is a common problem among manufacturing content marketers, and content creation is the most outsourced industrial marketing task.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Whitepapers, Ebooks & Infographics.

B2C 120

B2C Whitepaper Marketing Marketers 120

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Well, guess what?

Branding 101

Branding Whitepaper Education Traditional Marketing 101

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Content Marketing. Interviews.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108