article thumbnail

Unifying projects and products: The power of program management in martech

Martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

article thumbnail

KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place.

Product 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 social media management tips for productivity and organization

Sprout Social

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. This is where metrics and key performance indicators (KPIs) come into play.

article thumbnail

What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. It can push teams to get results faster, be more productive, and make useful changes when they're needed. Product page views.

article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Want to show off a new product? Key Performance Indicators for Video Content Key Performance Indicators (KPIs) are the compass that guides your video strategy.

article thumbnail

How to improve product delivery via testing and experimentation

Welcome Software

Using feature flags and a/b tests for product validation and ensuring everyone’s headed in the right direction. Feature flag development gives product development teams full control over rolling out on rolling back in production for a safe testing process independent of code deployment. Why opt for progressive delivery ?

Product 40
article thumbnail

Digital Marketing Acronyms Defined

SMA Marketing

KPI KPI stands for key performance indicator. We need to track the five to seven key performance indicators or key metrics to help us know whether our business or department is headed in the right direction. It makes it easier for them to access the products and services they need.