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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Using that document as a guide, create a custom content roadmap that will flesh out all the ways you’ll produce, distribute, and promote content. If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals. It’s more likely they’re on Instagram.