Differentiation Strategy (and the Sea of Sameness)
CXL
JUNE 2, 2020
The marketing classic Differentiate or Die offers ideas for eight types of differentiation (commentary provided by me): 1. Getting into the mind with a new idea or product or benefit is an enormous advantage: HubSpot and inbound marketing ; Coca-Cola, “the original.”. Competitors can never copy the you in your product.
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