Conversational Marketing Customer Acquisition New Markets Place 
CXL
JUNE 2, 2020
The differentiation has to come from places other than features. The customer experience is how customers perceive their interactions with your company. Most companies focus on customer acquisition, not providing the best experience. Blue oceans,” in contrast, are new markets—unexplored space without competition.
Use Insider
FEBRUARY 16, 2022
Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team.
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