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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. Some 70% of people agree they expect conversational experiences from brands. And lackluster customer service experiences lead 50% of consumers to switch to a competitor.

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2024 Predictions: Ecommerce and retail

Martech

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request. A main target is Gen Z. “A

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. You lead complete and total digital transformations, even at the enterprise level. We’ve done a big data transformation. 00:38:58] Pete: Amazing.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. You lead complete and total digital transformations, even at the enterprise level. We’ve done a big data transformation. 00:38:58] Pete: Amazing.