What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps
Lusha
JULY 17, 2024
It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. Clear Communication: Establish regular communication channels between sales and marketing. Shared Metrics: Define key performance indicators (KPIs) that both teams agree on.
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