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10 Ways Marketers Can Harness the Power of ChatGPT

SMEI

JANUARY 23, 2023

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions.

Key Performance Indicator 36
Key Performance Indicator User-Generated Marketing Marketers 36
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

MARCH 30, 2023

Along with engagement and conversions, marketers can use a variety of key performance indicators (KPIs) to measure DOOH campaign effectiveness including sales lift, app downloads and conversion (web conversions, in-app actions, downloads, etc.).

Key Performance Indicator 101
Key Performance Indicator Food Advertising Advertisers 101
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