Conversational Marketing Direct Marketing Promotion 
Sprout Social
JUNE 21, 2022
A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?
Sprout Social
MAY 7, 2025
WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways.
Digital Marketer
JUNE 15, 2023
Doing so, they help customers pass through the sales funnel in a personalized and immersive way, which ultimately helps drive more conversions. This is why these two have become essential tools of conversational marketing in the modern digital marketing world. Emails are highly targeted and personalized messages.
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