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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Too many brands say goodbye to leads when all it takes is one moment for them to flip to wanting to purchase (or one well-timed coupon sent in an email ).

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Your email can include a link to the product they bought last time or links to related products. Image Source: Amazon To send convincing buy again emails that encourage returning customers to shop, follow these simple tips: Manage and design your message with an email marketing software.