Conversational Marketing, Health and Key Performance Indicator

Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

MARCH 30, 2023

Along with engagement and conversions, marketers can use a variety of key performance indicators (KPIs) to measure DOOH campaign effectiveness including sales lift, app downloads and conversion (web conversions, in-app actions, downloads, etc.). to optimize publish times for a campaign.

Key Performance Indicator

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How to measure the impact of brand marketing

Martech

JUNE 28, 2024

Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

Branding

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Marketing Pro Pulse

Navigating a sea of screens: How social reinforces digital out-of-home ads

How to measure the impact of brand marketing

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