Martech
APRIL 3, 2023
If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.
Campaign Monitor
MARCH 10, 2022
SMS and email marketing come with a guarantee your end audience already knows the basics of your brand. Communications for these mediums have more real estate for you to build your brand and story. One example would be launching a new product offering, where you may need to call out specifications and pricing info.
CXL
JUNE 16, 2022
Its landing pages make the most of their real estate to show related products that complement the central product. Around 8 in 10 respondents to Drift’s State of Conversational Marketing report say they use conversational marketing. Let’s say you sell email templates at different price points.
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