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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

From this small addition to each page, Amazon generates over a third of sales on its platform. While recommending the right product does some of the heavy lifting, cross-selling still requires you to convince a user to invest in something they never knew they needed until now. Cross-selling vs. upselling vs. down-selling.

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16 Ways Businesses are Using Automation

Many Chat

The Dream Workshop partnered with Trilce Jirón Garro, founder of TBS Marketing, to run a visual JSON ad and Reels campaign paired with workflows from Instagram Automation by ManyChat to solve their follow-up challenge. Muan is a Chat Marketing agency based out of Cancun, Mexico. Frazer Brookes is a second-generation network marketer.