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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. Want to get certified in Content Marketing?

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

How to apply personalization through Content Marketing? Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. Pure customization! Market segmentation.

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Important Marketing Terms You Should Know

Exposure Ninja

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Sales-Qualified Lead (SQL) A sales-qualified lead is a potential customer the sales team has identified as someone likely to become a customer. It protects the data of people in the EU.

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