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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. It really is a no-brainer.

SEO 119
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. So, how does it work?

Law 91
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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

SEO 117
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How to Successfully Design a Multilingual Website: Tips & Considerations

Orbit Media Studios

In many cases, you’re translating the bulk of your content but adding or removing some based on local laws or culture. If your site is set up with hreflang tags, you’re telling the search engine that your website (or certain pages) is/are available for different user’s preferred languages. 3.14) while the French use a comma (e.g.

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The Importance of Email Marketing and How to Do it

Lynton Web

Automated Email Journeys : Automation has allowed for the creation of triggered emails based on user behavior. These automated journeys provide timely and relevant content to users based on their interactions with a website or product, enhancing customer experience and engagement. Why is Email Marketing Important?

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

55% of B2B lead generation websites have “contact” in the top right. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page. In GA4, Unique user scrolls is a metric. You can add it, along with Users, to the Pages and Screens report. It has a lot of jobs to do.