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How to bridge the gap between creative marketers and marketing analysts

Martech

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data.

Gen Z 100
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This is the Most Amazing Marketing Book. And I can prove it.

Businesses Grow

How “purpose” can make or break a podcast The ideal length of videos for every social media channel The best formula for copywriting How to build a future-proof social media strategy TikTok’s most common recording errors The unexpected power of Twitter threads The traditional marketing channel that consistently delivers an ROI of (..)

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

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Important Marketing Terms You Should Know

Exposure Ninja

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy.