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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Product 85
Product Product Life Cycle Marketing Marketers 85
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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

FEBRUARY 9, 2022

” This thought process gave rise to a new collaboration with AI-powered copywriting platform Phrasee, with whom Currys had already been partnering for several years, and led to Currys becoming the first brand to experiment with Phrasee’s new real-time language optimisation technology, Phrasee X. The importance of language.

Copywriting 60
Copywriting Communications CRM Product Life Cycle 60
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