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What is Copywriting? The Science Behind Creating High-Converting Content

Jeff Bullas

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

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How to Generate High-Converting Copy With AI Copywriting Software

Jeff Bullas

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. Yes, you can run split tests for your landing pages, ads, emails, and other marketing collateral.

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Copywriter Shifts to X Ads, Scales Brands

Practical eCommerce - Marketing

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce. Then he switched to X.

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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

If you’re in the world of copywriting , you know that headlines are a big deal. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking. I’ll show you the most popular copywriting headline formulas and why they work so well.

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7 Copywriting Strategies the Great Copywriters Wish You Knew

CopyBlogger

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger. Continue Reading.

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3 Classic Copywriting Books You Need Now More than Ever

Digital Marketer

Classic copywriting books are needed now more than ever. With the explosion of marketing technology, AI-generated content, and companies worldwide competing for the same customers, timeless principles are priceless. With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting.

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AI Copywriting Expert Insights: An interview with the algorithm

Marketing Sherpa

I interview plenty of humans on How I Made It In Marketing, but in this MarketingSherpa blog post I’ll be interviewing an artificial intelligence. Copywriter is an expert assistant in MECLABS AI. Here’s where you can find the Copywriter expert assistant in MECLABS AI: Why interview an AI […]