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Content Marketing-driven Lead Generation Ideas

Scoop.it!

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Consider hosting free webinars. Offer downloadable digital content.

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Unprompted: 7 specialized AI tools you need to try

Unbounce

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. It seems that ChatGPT is losing users for the first time and I don’t think any of us expected that this early.

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101 Landing Page Optimization Tips

Unbounce

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Understand the technical limitations of your audience Are they primarily iPhone users?

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Top Email Design Trends for 2019

Litmus

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Get the whitepaper ?. is common in AI-generated SLs as the term generates opens,” says Flores.

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Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder

Litmus

My name is Lauren, and I’m on the product marketing team right here at Litmus. So I’m focused on understanding our customer and market needs to help shape our roadmap. And then once we have our new features and solutions, marketing it to both our customers and hopefully potential new customers. Thanks, Jason.