Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 93

CRM Finance Marketing Marketers 93

Use Insider

FEBRUARY 16, 2022

Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software. If a customer is showing signs of lowered activity, marketers can entice them back before it is too late. When are customers leaving?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117