Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Spend 10% of Revenue on Marketing.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. And no more unconnected customer data. No more data silos.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8