Adobe Experience Cloud Blog

AUGUST 24, 2016

Leverage historical data on conversion rates between revenue stages, sales velocity (time it takes to convert a customer to buy more products, and campaign performance to understand the type and number of campaigns you’ll need to hit your goals. Develop a Customer Journey. What’s your take on customer base marketing?

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. You can save a lot of time by automating human workflows. Tara Humpries, Head of Digital Marketing at WavHello has seen this first-hand.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144