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A look at martech investment and innovation

Martech

AUGUST 2, 2022

This helps us see which products are most popular and which products surround key anchor platforms. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.)

Product Life Cycle 121
Product Life Cycle CRM Marketing Automation Platform Customer Journey 121
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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

FEBRUARY 9, 2022

“We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc. “[But] we found the opportunity to actually take a step back and look at end-to-end personalisation moments – how could we give customers a complete personalised experience, end-to-end?

Copywriting 60
Copywriting Communications CRM Product Life Cycle 60
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