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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul. And many modern marketers know this. What is Customer Marketing?

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Building Brand-Customer Relationships Through Marketing Automation

OnPassive Marketing

Marketing automation can be broadly classified into two types. Pre-planned marketing automation and Real-time marketing automation: With pre-planned marketing automation, marketers plan out the automated executions of their campaigns in advance, often based on predetermined sets of rules.

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How customer relationship marketing on social media drives revenue

Sprout Social

Increase workflow efficiency The Q3 Pulse Survey results reveal 45% of customer care professionals list integrated technology like customer relationship management tools (CRMs) as the most common way they address their biggest customer care challenges.

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What is customer experience and why does it matter?

Martech

CSAT surveys measure customers’ satisfaction with the product or service they receive from you. NPS is a customer loyalty score derived from asking customers, “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Talk to customer-facing staff.

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