Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 122

Customer loyalty Customer Journey Marketing Marketers 122

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 122

Customer Manufacturing Market Segmentation Customer loyalty 122

Duct Tape Marketing

APRIL 12, 2012

How and Why to Create Smarter Content This content from: Duct Tape Marketing. For several years now people like me have been advising you to create educational content as a foundational element of your marketing – and many of you have listened and profited. You can further enhance this approach by integrating CRM data as well.

Market Segmentation 68

Market Segmentation CRM Customer loyalty eBook 68

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 111

CRM Direct Mail Customer Journey Marketing 111

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Higher customer loyalty, retention, and lifetime value (LTV).

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Use Insider

DECEMBER 16, 2023

Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. This makes them a great choice for unifying your marketing stack, overcoming data silos, personalizing all customer touchpoints, and orchestrating and analyzing cross-channel journeys.

eCommerce 52

eCommerce Customer Journey Shoppers User-Generated 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 116

Marketing Automation Platform CRM Manufacturing B2C 116