CRM Customer Marketing Marketing Product Marketing 
Hubspot Marketing
MAY 14, 2019
Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.
Exposure Ninja
OCTOBER 16, 2023
If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!
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Adobe Experience Cloud Blog
APRIL 25, 2018
Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.
Litmus
DECEMBER 10, 2021
In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. But beyond MPP, data privacy is becoming more and more central to how we do marketing.
Adobe Experience Cloud Blog
NOVEMBER 9, 2018
Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Customer support. New customer marketing. From this insight, I see that the issue is product-market fit. New content marketing program.
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