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Leverage your marketing automation efforts using interactive content data

Rock Content

No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. Infographics, ebooks, quizzes, and customized calculators are everywhere — and they are now trending as one of the best practices for Content Marketing. Best bets for Sales.

eBook 72
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Why Single-Touch Doesn’t Make Sense in a Multi-Touch World

Adobe Experience Cloud Blog

Measuring the results of marketing investments enables marketers to make data-informed decisions about how to spend future dollars, and to base their spending decisions on what has and hasn’t led to new business. Without a platform of their own, marketers have historically leaned on the CRM system to make this connection.

CRM 134
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The beginner’s guide to Marketing Automation

Rock Content

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation?

CRM 63
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4 Ways Digital Marketers Can Make Data Work for Them

Adobe Experience Cloud Blog

Especially because they don’t appear to be oblivious to the problem: Skyword reports that 87% of marketers consider data their organizations’ most underutilized asset. In this blog, I’ll cover four ways digital marketers can make data work for them. You can save a lot of time by automating human workflows.

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5 Ways Your Email Platform is Holding You Back

Adobe Experience Cloud Blog

And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). Many ESPs were designed for a simpler time, when digital marketing was itself a fairly new discipline. With it, you can nurture prospects as they progress through your drip campaign. We would love to hear!

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A High-Level B2B Marketing Budget Breakdown

Adobe Experience Cloud Blog

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

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Integrating Your Web CMS With Your Marketing Automation Platform

Adobe Experience Cloud Blog

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.