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Leverage your marketing automation efforts using interactive content data

Rock Content

No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. Infographics, ebooks, quizzes, and customized calculators are everywhere — and they are now trending as one of the best practices for Content Marketing. Check it out!

eBook 72
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Take sales CRM Pipedrive.

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Transcript of The Ins and Outs of Marketing Automation

Duct Tape Marketing

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better.

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[Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth

Adobe Experience Cloud Blog

Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. If you’re trying to make the sales process more efficient, you need behavior tracking and deep CRM integration. Check out our ebook, How Successful Companies Fuel Growth with Marketo.

eBook 91
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4 Ways Digital Marketers Can Make Data Work for Them

Adobe Experience Cloud Blog

In this blog, I’ll cover four ways digital marketers can make data work for them. Send All Your Leads to One Place. Today, Netskope reports that the average marketing department uses 67 apps while Skyhigh says the average employee actively uses 36 cloud services at work. You can save a lot of time by automating human workflows.

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The 3 ABM Essentials You Need to Start Off and Take Off

Adobe Experience Cloud Blog

Collaborate with your sales team and review your customer relationship management (CRM) history for high-yield and quick win companies. Make sure you can import your list(s) from your CRM, define them as a specific audience, and modify them at any time. Competitors: competitors’ prospects and customers. Choose a Complete ABM Solution.

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A High-Level B2B Marketing Budget Breakdown

Adobe Experience Cloud Blog

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. These outlets typically provide the statistics you need to first calculate the ROI of placing an ad with them.